John Farstvedt

John spent 22 years working with J.D. Power, much of it inside its training and performance improvement organization, the group that helped rated companies act on what their customers were saying. He knows the measurement world from the inside: how the studies work, what the numbers mean, and what high-performing companies do differently. Along the way his consulting has covered financial services, insurance, utilities, construction, transportation, telecommunications, and automotive.

Before that he was Vice President of Training at BBDO Detroit, directing performance improvement programs for corporate, field, and retail network staff, after earlier roles in marketing, training, banking, retail automotive sales, and customer service. He holds an MBA and a bachelor's degree in marketing from Oakland University.

He met Mike in 2013 when both were working the same telecom engagement in Canada on separate scopes. They compared notes, kept comparing them, and by January 2015 John was full time at MJKDA.

John leads the firm's automotive practice: retail and dealer evaluation programs for manufacturers, including a program spanning 1,700 dealerships, and the annual auto claims certification work. He recruits, trains, and fields the associate bench that gives a two-partner firm national reach.

In the room, John is the one asking the follow-up question that gets to the root cause, and he develops the solutions that follow. Based in the Detroit area, he covers engagements across the East Coast and anywhere automotive work takes him.