Industries · Automotive
Next to a house, it's the biggest purchase most people make. The dealer decides whether they come back.
Dealer and manufacturer both win when the sale, the trade-in, and every service visit feel fair. John Farstvedt, Managing Director, leads MJKDA's automotive work: dealership evaluations and the field teams that carry them out, built on 22 years inside the industry's best-known customer research company.
Reach the partners directly: 210-876-4086 · info@mjkda.com
What we see
Where dealers and OEMs win or lose the customer.
The lot's old reputation is the thing to beat. Premium retailers proved that treating people well brings the service business back, and the next purchase with it.
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Sales and service are one relationship.
The goal is to be the dealer and manufacturer of choice, and to be referred. That is decided in the service lane as much as the showroom.
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Evaluations roll up.
Dealership-level evaluation reports roll up to the manufacturer, and follow-up work lands where the score says it should. We help both levels read the same report the same way.
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Transparency turned a transaction into a relationship.
Automotive has grown more transparent and less transactional over time. The dealers who lead with it are the ones customers come back to.
Where to start
One free hour, aimed at your operation.
Tell us what a win in the next 90 days looks like. We research what is public about your organization before the call and leave you with the low-hanging fruit you can pursue immediately.
Frequently asked questions.
Has MJKDA worked with dealers and manufacturers?
Yes. John Farstvedt, Managing Director, leads MJKDA's automotive work: dealership evaluations and the field teams that carry them out, built on 22 years inside the industry's best-known customer research company.
Will the approach cover both sales and service?
Yes. Sales and service are one relationship, and being the dealer and manufacturer of choice is decided in the service lane as much as the showroom. We look at the sale, the trade-in, and every service visit.
Can dealership evaluations roll up to the manufacturer?
Yes. Dealership-level evaluation reports roll up to the manufacturer, and follow-up work lands where the score says it should. We help both levels read the same report the same way.
Can MJKDA field the evaluation teams?
Yes. MJKDA fields the teams that carry out dealership evaluations, drawing on a bench of seasoned associates, at times 40 people on a national program.
Can MJKDA work with the satisfaction studies we already track?
Yes. Whether you track customer satisfaction through J.D. Power, NPS, CSAT, or your own surveys, that score is the outside-in view. Our work is the inside-out look at what the dealership and the manufacturer are doing to produce it.
Free CX Review
One hour with two senior partners.
Book My Free CX ReviewPrefer to call or email? 210-876-4086 · info@mjkda.com